Poshmark Rebranding

DATE

　I spearheaded a comprehensive rebranding project for Poshmark, the thriving marketplace for second-hand items. Focused on enhancing the brand's appeal and broadening its audience reach, I revitalized various elements including the logo, brand statement, website interface, social media presence, and packaging design.

The logo underwent refinements, sharpening its edges, and expanding the color palette for a more contemporary appearance. I revamped the website, introducing user-friendly features and integrating additional design elements to enhance the overall experience.

Through this rebranding initiative, the aim was to invigorate Poshmark's identity, making it more inviting and dynamic for both existing and potential users.