The Human Society of the United States

DATE

I spearheaded the The Humane Society of the United States (HSUS) rebrand, initiating change by replacing distressing visuals with uplifting imagery and enhancing website usability. Collaborating closely, I focused on social media, ads, posters, and packaging, while my partner handled website redesign, kid-friendly items, and environmental design.

Innovatively, I included a rabbit's paw amidst makeup items in posters to advocate cruelty-free choices and designed animal-shaped puzzles for kids' gift packaging. Our combined efforts resulted in a comprehensive rebrand that communicated compassion and engagement, resonating with a diverse audience and aligning HSUS's mission with a more inclusive approach.